Understand your potential markets: Our Market Research & Business Intelligence practice helps our clients identify new market opportunities whether they are already present in the region or evaluating market-entry opportunities.
Our services are results-based and tailored to meet each client's needs and budget. We use a range of qualitative and quantitative approaches.
While secondary source information is available with differing degrees of detail and reliability in each Latin American country, our analysts rely predominantly on primary source interviews and triangulation of information to ensure accuracy. In many cases we conduct in-depth one-on-one interviews, in person and over the phone, using semi-structured discussion guides developed in conjunction with each client. For those clients with existing operations in the region, this approach, conducted under anonymity, is an effective means of gathering valuable feedback from an existing and potential customer base.
In other cases we conduct less structured interviews with market players to build a consensus on market trends.
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